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Decoding shopper behaviour to shape your brand future.

09/12/2025
China's FMCG market stabilizes as emerging channels redefine demand generation
08/12/2025
28 FMCG Companies win Over 100 Million Chinese Households and leading fast-moving consumer goods (FMCG) companies continue to attract new consumers
13/11/2025
China's FMCG Market achieved a 2% year-on-year sales growth in the first three quarters, maintaining a stable trend.
16/10/2025
China's FMCG market will remain in a period of adjustment in 2026
08/08/2025
China's FMCG Market Maintained Stable Growth in H1 2025, Diversified Offline and Online Formats Reshaped the Consumption Landscape
12/06/2025
China’s FMCG strives for growth despite lingering price deflationary trend.
21/11/2025 - Jing Daily
Hwee Chung, China Beauty Insight Director,Worldpanel, noted that the era when a specific nationality could serve as a shortcut to desirability is over.
View article18/02/2025 - Jing Daily
Hwee Chung, China Beauty Insight Director at market research platform Kantar Worldpanel, says that Gen Alpha is at the point of market entry in beauty, with parental influence still shaping many of their purchasing decisions.
View article17/12/2024 - China Daily
Positive signals can be found in the October data, as sales of FMCG products increased year-on-year and the decline in prices slowed, said Rachel Lee, general manager of Kantar Worldpanel China.
View article16/12/2024 - China Daily
"Consumers expect better products that are healthy, boast high qualities and meet their emotional demands."said Rachel Lee, general manager of Kantar Worldpanel China
View article03/12/2024 - FORBES
"Chinese consumers trust that Chinese brands can deliver whatthey want is there".says Hwee Chung,Shanghai-based China beauty sector director for research firm KantarWorldpanel.
View article12/11/2024 - China Daily
A series of pro-consumption policies, such as the consumer goods trade-in program, have played a significant role in bolstering the sales of consumer electronic products and household appliances on major online marketplaces.
View article