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Decoding shopper behaviour to shape your brand future.
Latest News
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China Shopper Report 2025, Vol. 1
12/06/2025
China’s FMCG strives for growth despite lingering price deflationary trend.
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China's FMCG market got off to a good start in Q1
16/05/2025
China's FMCG market got off to a good start in Q1, Retailers Focus on Segmented Consumer Needs to Find Growth
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Understanding China's Health Segments and Opportunities
17/04/2025
The Growing Importance of Health in China: Understanding Consumer Segments and Opportunities
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China's FMCG Market Showed Steady Growth in 2024
27/02/2025
China's FMCG market recovered steadily in Q3, and the competition in O2O escalated further.
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China Shopper Report 2024, Vol. 2
10/12/2024
China's FMCG growth decelerates over first three quarters of 2024 -
25 FMCG Companies win over 100M Chinese Households
02/12/2024
The key for a brand to expand its scale and enhance its strength is to attract more consumers.
In the media
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18/02/2025 - Jing Daily
A new beauty force emerges in China
Hwee Chung, China Beauty Insight Director at market research platform Kantar Worldpanel, says that Gen Alpha is at the point of market entry in beauty, with parental influence still shaping many of their purchasing decisions.
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17/12/2024 - China Daily
Experts optimistic for FMCG sector in 2025
Positive signals can be found in the October data, as sales of FMCG products increased year-on-year and the decline in prices slowed, said Rachel Lee, general manager of Kantar Worldpanel China.
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16/12/2024 - China Daily
Ito Yokado to restructure its business in China
"Consumers expect better products that are healthy, boast high qualities and meet their emotional demands."said Rachel Lee, general manager of Kantar Worldpanel China
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03/12/2024 - FORBES
Makeup Artist Mao Geping Close To Billionaire Ahead Of Hong Kong IPO
"Chinese consumers trust that Chinese brands can deliver whatthey want is there".says Hwee Chung,Shanghai-based China beauty sector director for research firm KantarWorldpanel.
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12/11/2024 - China Daily
Quality focus rules Singles Day shopping gala
A series of pro-consumption policies, such as the consumer goods trade-in program, have played a significant role in bolstering the sales of consumer electronic products and household appliances on major online marketplaces.
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21/08/2024 - China Daily
Report: Luckin Coffee planning massive overseas expansion
Chinese coffee and tea brands are expanding overseas, and the international brands are focusing on penetrating lower-tier cities in China to find their own growth stories.
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