Discover Indonesia’s 2025 festive FMCG winners

Indonesians spent 3% more on FMCG during 2025’s festive season than the previous year. While this represents an uplift, growth was lower than the 9% rise we saw in 2024.

In Worldpanel’s new Festive FMCG in Indonesia 2025 report, we take an in-depth look at the complex economic environment that shaped the season – exploring how shoppers spent more frugally without sacrificing the festive spirit.

We answer key questions including:

• Have shoppers’ festive priorities evolved?
• Which categories peaked during the period?
• Are lower-class or upper-class shoppers driving the increase in spend?
• How do behaviour and preferences vary across regions?
• Are offline channels still the primary destination for festive shopping?

The report also puts the latest gifting trends under the spotlight, and shares how gift packs can drive trial, conversion and loyalty.

Finally, we explain how all categories can leverage the 2026 festive season by staying relevant to shoppers, and resonating with their evolving priorities.