Indonesia Beauty Kaleidoscope 2025

Indonesia’s beauty shoppers are more valuable than ever. While shopper penetration has plateaued, the market continues to grow – driven by digital innovation, Gen Z’s influence, and a shift toward premium experiences.

Today’s beauty consumers are more informed, expressive, and demanding than ever. They’re investing in advanced skincare, flawless makeup, and salon-quality hair care at home. The game has changed: it’s no longer about reaching more people. It’s about unlocking more value from each one. 

Ready to see what’s ahead?

Dive into our latest report, Indonesia Beauty Kaleidoscope 2025, where we decode the new growth formula and reveal how your brand can thrive in this evolving landscape.

Start unlocking deeper shopper value and discover how your brand can stay ahead in Indonesia’s dynamic beauty market.