FMCG Monitor Q2 2025

Indonesia’s GDP has slightly improved to 5% with household consumption as the main contribution such as fresh food and primary basic needs. However, the weak exchange rates and low consumer confidence signal growing caution which makes it more challenging for shoppers to sustain spending in FMCG.  

FMCG growth is slowingcompared to last year as a result ofrising prices. Lower volume can be seen in beverages and dairy whereas pantry essentials arise, suggesting more home cooking.This polarized behaviour shows less frequent trips to the supermarket, buying in bulk to save, and switching to more affordable options.  

Amidst the slow grow of FMCG, beauty stays resilient as the standout performer. It continues to rise with a chance to expand through premiumization and volume growth from existing consumers, indicating a shift in the equation for beauty industry. 

The soft spending trend remains, but the volume contraction has been more limited across socioeconomic statuses (SES)mainly driven by upper-middle class consumers impacted by price increase. At the same time, specialty stores are recruiting consumers with higher spend, suggesting it has become a recent destination channel to shop.