FMCG Monitor Q3 2025
Worldpanel Indonesia’s FMCG Monitor is a quarterly publication that tracks the in-home FMCG market across diverse categories in Indonesia. By engaging with shoppers nationwide on a weekly basis, we deliver actionable insights into market dynamics and emerging trends.
Key highlights from this quarter:
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FMCG continues to see muted volume growth, with shopping frequency remaining steady. This prompts brands to focus on delivering greater value within current consumer spending habits.
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Upper-mid income shoppers are becoming more selective, showing clearer category preferences. This encourages brands to stay relevant and aligned with evolving priorities in their baskets.
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While beverages, dairy, and home care are seeing moderated performance, baby products are experiencing shifts toward more affordable options. At the same time, beauty continues to grow, supported by premiumization opportunities.
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Supermarkets are seeing slower growth in attracting new shoppers, while specialty stores are successfully engaging high-value consumers. E-commerce continues to reinforce omnichannel shopping behaviors.