Report: Brand Footprint Malaysia 2025

Decodind Brand Choices in Malaysia

2024 was a year where Malaysian shoppers became more mindful than ever of what they put in their baskets. With cost-of-living pressures still top of mind, value went beyond price, it was about brands worth choosing. Shoppers gravitated toward those that stayed relevant, delivered on their promises, and made everyday life easier.

Our Brand Footprint Malaysia 2025 report reveals the most chosen and the top rising FMCG brands in Malaysia, and the strategies behind their success, from expanding presence across more channels and categories, to innovating for new needs and occasions.

What you’ll discover inside

• Top 20 Most Chosen, Top Rising FMCG brands in Malaysia
• Sector rankings for Food, Beverages, Dairy, Personal Care, and Home Care
• Winning brand stories, Safi, Spritzer and Top 
• Key takeaways on how to increase Consumer Reach Points (CRPs) and win more shoppers in 2025

In Malaysia’s fast-changing FMCG landscape, growth isn’t by chance, it’s a strategic discipline. The brands that win are those that expand their reach, adapt quickly, and connect meaningfully with households across Malaysia.