Worldpanel by Numerator
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Worldpanel by Numerator

Decoding shopper behaviour to shape your brand future.

New Report: Malaysia Promo Study

Explore how Malaysian shoppers are evolving – and what it means for your promotional strategy.

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New Report! 2025 East Malaysia FMCG Outlook

Decoding the Drivers Behind Sustained 5% Growth

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New Report: 2025 Peninsular Malaysia FMCG Outlook

Decoding 5% Market Growth Amidst Price Stabilisation

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Report: Boycotts and Behaviour on Malaysia’s FMCG Market

How the BDS Movement is Shaping Malaysia’s FMCG Market

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Latest News

  • Report: Brand Footprint Malaysia 2025

    Report: Brand Footprint Malaysia 2025

    11/08/2025

    Uncover the brands Malaysian shoppers choose most.

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  • Shopper Digest: From Behaviour to Attitude

    Shopper Digest: From Behaviour to Attitude

    06/08/2025

    Turning shopper insight into brand growth.

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  • Shopper Digest: Gaining Penetration = Growth?

    Shopper Digest: Gaining Penetration = Growth?

    23/07/2025

    86% of brands that achieved growth did so by increasing their penetration.

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  • Event: Grow Smart

    Event: Grow Smart

    14/07/2025

    More Shoppers, More Power 

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  • Asia Pulse: Q1 2025

    Asia Pulse: Q1 2025

    18/06/2025

    In Q1 2025, Asia’s FMCG value grew 2.8%.

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  • Report: Malaysia Promo Study

    Report: Malaysia Promo Study

    29/05/2025

    Explore how Malaysian shoppers are evolving – and what it means for your promotional strategy.

    Read more