Worldpanel by Numerator
Kantar Worldpanel - www.kantarworldpanel.com

Malaysia's Baby Boom or Bust?

Explain how to maximise opportunities among the ‘Dragon Babies’, looking at shoppers’ purchase behaviours across 14 categories. 

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Malaysia Retailer Landscape 2025

Reduced shopping frequency has impacted Malaysia’s FMCG market for the past four years. Initially, this did not affect the number of channels shoppers visited: in fact they broadened their repertoires. This has now changed. 

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Festive Malaysia 2025

A shared celebration of Chinese New Year and Hari Raya.

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Brand Footprint Malaysia 2025

Uncover the brands Malaysian shoppers choose most.

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Malaysia Promo Study

Explore how Malaysian shoppers are evolving – and what it means for your promotional strategy.

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Latest News

  • Shopper Digest: The Shift in Snacking Habits

    Shopper Digest: The Shift in Snacking Habits

    05/11/2025

    The Beauty in Uncovering Shoppers’ Choices

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  • Report: Malaysia's Baby Boom or Bust

    Report: Malaysia's Baby Boom or Bust

    23/10/2025

    A limited window of opportunity

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  • Shopper Digest: Inside the Pantry

    Shopper Digest: Inside the Pantry

    01/10/2025

    Understanding shopper brand mixes.

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  • Report: Malaysia Retailer Landscape 2025

    Report: Malaysia Retailer Landscape 2025

    18/09/2025

    Narrowing Down Choices in the FMCG Market

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  • Shopper Digest: Are You Still a Priority During Raya?

    Shopper Digest: Are You Still a Priority During Raya?

    17/09/2025

    Raya is more than just a festive sales peak.

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  • Asia Pulse: Q2 2025

    Asia Pulse: Q2 2025

    15/09/2025

    In Q2 2025, spend in the Asia’s FMCG sector grew 2.5% YoY

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