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Kantar Worldpanel - www.kantarworldpanel.com

New Report! Malaysia Retailer Landscape 2025

Reduced shopping frequency has impacted Malaysia’s FMCG market for the past four years. Initially, this did not affect the number of channels shoppers visited: in fact they broadened their repertoires. This has now changed. 

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Festive Malaysia 2025

A shared celebration of Chinese New Year and Hari Raya.

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Brand Footprint Malaysia 2025

Uncover the brands Malaysian shoppers choose most.

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Malaysia Promo Study

Explore how Malaysian shoppers are evolving – and what it means for your promotional strategy.

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2025 East Malaysia FMCG Outlook

Decoding the Drivers Behind Sustained 5% Growth

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Latest News

  • Shopper Digest: Inside the Pantry

    Shopper Digest: Inside the Pantry

    01/10/2025

    Understanding shopper brand mixes.

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  • Report: Malaysia Retailer Landscape 2025

    Report: Malaysia Retailer Landscape 2025

    18/09/2025

    Narrowing Down Choices in the FMCG Market

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  • Shopper Digest: Are You Still a Priority During Raya?

    Shopper Digest: Are You Still a Priority During Raya?

    17/09/2025

    Raya is more than just a festive sales peak.

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  • Asia Pulse: Q2 2025

    Asia Pulse: Q2 2025

    15/09/2025

    In Q2 2025, spend in the Asia’s FMCG sector grew 2.5% YoY

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  • Shopper Digest: The Moments of Entry

    Shopper Digest: The Moments of Entry

    03/09/2025

    The first purchase is a moment that lays the foundation of a potentially long-term relationship.

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  • Report: Festive Malaysia 2025

    Report: Festive Malaysia 2025

    22/08/2025

    A shared celebration of Chinese New Year and Hari Raya

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