Report: Malaysia's Baby Boom or Bust

A small halt in the long-term decline of Malaysia’s birth rate during 2024 – the Year of the Dragon – is offering growth opportunities for baby care brands. But the improvement is likely to be temporary, meaning brands must move fast to avoid missing out. 

In this new report from Worldpanel by Numerator – Malaysia's Baby Boom or Bust – we explain how to maximise opportunities among the ‘Dragon Babies’, looking at shoppers’ purchase behaviours across 14 categories. 

In its pages, we reveal the drivers behind key trends within the baby FMCG landscape, including:

• Lower spend per trip and and smaller baskets for baby products
• An increase in purchase frequency 
• New category demands – and the expanding role of personal care segments
• Evolving channel priorities – including the meteoric rise in online spend. 

We also share strategies that will help you to win more buyers, occasions, and basket space among the new generation of shoppers for baby products. 

Malaysia’s baby care market will continue to shrink. However, the brands that understand how to cater to the latest shopping trends will still be able to find white spaces in which to grow. 

Access the report – and uncover the avenues of growth that will help you to take advantage of the limited window of opportunity.