Report: Malaysia Frequency vs Basket Size

Higher frequency or bigger baskets: what’s the best way to win in Malaysia? 

Penetration, shopping frequency, and basket size. All three play a pivotal role in FMCG brand growth. But which is most important?

Analysing almost 1,600 brands in Malaysia across all three measures, over three years, has enabled us to uncover the answers.

In this new report from Worldpanel by Numerator – Malaysia Frequency vs Basket Size – we identify the strongest levers of growth and shopper loyalty. Within its pages, we explore:

• The relationship between buyer recruitment and market share
• The impact of frequency and basket size on loyalty
• What drives key shopper behaviours in Malaysia 
• Trends at a category and brand level
• Strategies for ensuring your brand is chosen on more trips

Access the report here – and develop a deeper understanding of Malaysian FMCG shoppers, and the actions to take to drive growth.