Event: Grow Smart

On 12 June 2025, we hosted Grow Smart: More Shoppers, More Power an event designed for forward-thinking businesses looking to elevate their shopper marketing strategies and drive sustainable shopper recruitment.

The event brought together over 100 professionals across brand, trade marketing, and sales teams. From thought-provoking talks to practical case studies, each session focused on decoding shopper behaviour and provided attendees with real, actionable insights, including:

• Emerging FMCG trends shaping today’s market
• The hidden formula behind brand growth
• Successful brand comeback stories from Malaysia and Southeast Asia
• Strategies to increase mental and physical availability to boost shopper recruitment

Echoing our growth philosophy, “Penetration is King”, we spotlighted Analytics solutions related to shopper recruitment including Growth Mapper, Brand Lever, Media Impact, and Role of SKU. These tools helped showcase and build awareness of our capabilities.

The engaging sessions sparked meaningful discussions and equipped participants with the tools to enhance their shopper strategies. The event was not only about sharing insights; it also served as a platform for networking and industry dialogue. Most importantly, it aimed to trigger commercial conversations and follow up on potential leads.

As the market continues to evolve, we remain committed to helping brands stay ahead of the curve through thought leadership, strategic tools, and a deep understanding of what truly drives shopper behaviour.