Syndicate Report: Thailand Non-Alcoholic Beverage

Thailand’s take-home FMCG market is down 2.7% in the first half of 2025, and many brands are struggling to grow — with full-year performance expected around –4%. The beverage category is no exception.

However, the market is shifting fast. Shoppers are exploring new drink choices, and there are still signs of growth in urban out-of-home consumption. Understanding where and why these shifts are happening is now more important than ever for every beverage player.

Prices are rising, generations are drinking differently, and on-the-go occasions are becoming more common. For beverage brands, knowing overall trends isn’t enough — you need to understand the cravings that drive each purchase.

• Which drink types are winning among different age groups?
• How do family households vs younger shoppers choose differently?
• At what price point do shoppers decide to buy?

Our new syndicated report, “Thailand Non-Alcoholic Beverage: The Cravings that Drive Choices” reveals:

• Which categories drive at-home and out-of-home demand
• How behaviors shift across life stages and generations
• Who your core target shoppers are — and where to reach them

Built from Worldpanel by Numerator’s Household and Out-of-Home Panel, this report helps you see where demand is growing, identify key shopper groups, and find new opportunities in Thailand’s evolving beverage market.

Contact us for the report and special offer.