In the media

• 11/04/2025 - Vietnam Investment Review

  Key growth drivers assessed in fast-moving consumer goods

  
  
  The intensifying competition facing fast-moving consumer goods manufacturers and brands in Vietnam brings a multifaceted mix of challenges and opportunities, driven by several key factors
  
  
  This environment acts a powerful catalyst for innovation, urging manufacturers and brands to move beyond simply increasing production or launching products. To stand out, they must prioritise quality-driven innovation rooted in a deep understanding of evolving consumer needs.
  
  
  
  

  Jane Ha, Head of Marketing at Kantar Worldpanel Vietnam had a discussion with Vietnam Investment Review about the factors that will stimulate Vietnam's consumer goods industry in 2025. 

  
  
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• 11/01/2025 - Vietnam Investment Review

  Alcoholic beverage groups urged to track trends

  
  

  According to Nguyen Phuong Nga, senior business development director of market data company Kantar Vietnam, consumers will still tighten their spending and not give much priorities for beer and wine products. “Some customers are limiting their choices of some products such as wine and beer, and sharply increasing spending on healthy beverage products,” said Nga.

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• 03/12/2024 - Vietnam News

  Businesses urged to tailor their strategies to evolving Tet shopping behaviours

  
  

  Nguyễn Phương Nga, Head of Business Unit at Kantar Worldpanel Việt Nam, said after a prosperous Tết 2023 after COVID, 2024 saw a decline in spending on fast moving consumer goods in four key cities while growing by 0.9 per cent in rural areas.

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• 02/12/2024 - The Investor

  Three consumption trends for 2025 Lunar New Year holiday: Kantar Worldpanel

  
  

  Consumers are prioritizing practical products such as household appliances, cooking aids and personal care items, says Nguyen Phuong Nga, business director at Kantar Worldpanel Vietnam.

  
  

  A consumer survey across four major cities and rural areas by Kantar Worldpanel, a global marketing data and analytics company, shows three Tet 2025 consumption trends in Vietnam.

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• 09/07/2024 - Vietnam News

  Difficulties in maintaining domestic consumption this year: surveys

  
  

  Nguyễn Phương Nga from Kantar Vietnam, a market research company based in HCM City, said consumers now shop less frequently but on a greater number of channels with average spending per purchase on the rise, making attracting and retaining customers necessary.

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• 15/05/2024 - Vietnam Investment Review

  Consumer confidence in economic recovery reaches five-quarter high

  
  

  Fuelled by a positive economic outlook, consumer confidence in Vietnam's economic progress has rebounded to its highest level in over a year, according to a report by Kantar Worldpanel Vietnam.

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• 09/05/2024 - Vietnam Investment Review

  Rapid developments changing the game in FMCG

  
  

  Vietnam’s fast-moving consumer goods (FMCG) market has continued to evolve at a fast pace with the expansion of international companies and changing consumer behaviour. Peter Christou, general manager of the Vietnam Worldpanel Division at Kantar, discussed with VIR’s Thanh Van his insights into the changing competitive landscape of Vietnam’s FMCG market.

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• 21/04/2024 - Vietnam Plus

  Factors influencing Vietnam’s FMCG market

  
  

  Economic outlook, demographic transformation and changing consumer trends are among macro shifts reshaping Vietnam’s fast-moving consumer goods (FMCG) landscape, according to marketing data and analytics company Kantar Worldpanel.

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• 06/02/2024 - Vietnam Investment Review

  Vietnam's FMCG market suffers turbulent year

  
  

  Ongoing unfavourable global and internal economic conditions made an impact on Vietnam's fast-moving consumer goods (FMCG) market and consumer confidence, according to a report released by Kantar Worldpanel Vietnam on February 5.

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• 10/01/2024 - Vietnam Economic Times

  Food delivery a complex, dynamic landscape

  
  

  Analysts and stakeholders share their thoughts with Vietnam Economic Times on the prospects for Vietnam?s online food delivery market.

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• 20/12/2022 - Vietnam Plus

  Consumer product sales to increase by 7-9% during Tet

  
  

  Following two years of low sales during Tet (the Lunar New Year), things are expected to look up for the fast moving consumer goods industry this time around since the Vietnamese economy has recovered and consumers have a positive outlook on economic prospects, according to market research company Kantar Worldpanel Vietnam.

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• 20/12/2022 - Vietnam Plus

  Consumer product sales to increase by 7-9% during Tet

  
  

  Following two years of low sales during Tet (the Lunar New Year), things are expected to look up for the fast moving consumer goods industry this time around since the Vietnamese economy has recovered and consumers have a positive outlook on economic prospects, according to market research company Kantar Worldpanel Vietnam.

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• 19/08/2022 - Vnexpress

  Food giants posts rising revenue from instant noodles

  
  

  Food giants in Vietnam have seen increasing revenues from instant noodles, taking advantage of a large and growing market.

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• 11/07/2022 - Viet Nam News

  Brands urged to prepare for changes in Vietnam's consumer market

  
  

  A rising affluent class, more nuclear families, the booming development of digital technology, and an increasing demand for personalisation among consumers will offer opportunities and challenges for FMCG brands in the coming years, according to Kantar Worldpanel Vietnam.

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• 04/05/2022 - Vnexpress

  Digital economy worth $53 bln in Q1

  
  

  Revenues from the digital economy are estimated at US$53 billion in the first quarter, according to the Ministry of Information and Communications.

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• 02/05/2022 - Vnexpress

  Four-month inflation doubles

  
  

  Rising goods and service prices upped Vietnam?s Consumer Price Index (CPI) in the first four months by 2.1 percent, compared to 0.89 percent over the same period last year.

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• 01/05/2022 - NhanDan

  Vietnam's economic growth in 2022 projected to be stronger than previously expected

  
  

  Foreign investment funds have made optimistic projections about Vietnam?s economic recovery in 2022 and the steady growth of foreign investment inflow.

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