Webinar: Sustaining growth in uncertainty

The first half of 2025 has brought significant shifts to the consumer landscape in Vietnam. Global trade uncertainties and domestic administrative changes have created an environment of heightened caution. Consumers will be increasingly scrutinising their purchases, with confidence being impacted by concerns over income, job security, and rising costs.

This new reality makes building and maintaining consumer trust more critical than ever for brands and retailers.

Join our live webinar, "Analytic Deep Dive: Sustaining growth in uncertainty," to equip your business with the insights and strategies needed to thrive in uncertain environment. This session will provide a comprehensive look at the current state of the Vietnamese consumer, FMCG landscape and a roadmap for building lasting trust and growth.

What you will gain from this webinar:

• The state of the Vietnamese consumer:  Get a data-driven overview of the FMCG market and key consumer sentiment in the first half of 2025.

• Shifting spending habits: Understand how consumers are managing their budgets—are they "uptrading" to premium products or "downtrading" to more affordable options?

• Building trust & driving growth: Learn strategies to maintain price-quality equilibrium and identify new growth opportunities by understanding what consumers prioritise while choosing brands and retailers.