Worldpanel by Numerator
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Worldpanel by Numerator

Decoding shopper behavior and shape your brand future.

Decoding shopper behaviour to shape your brand future

Worldpanel by Kantar is the global source of insight that reveals the patterns in shopper and consumer behaviour, to shape your brand's success, both today and tomorrow.

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Numerator and Kantar Worldpanel combine to form new global consumer data company

Combined entity creates powerful new view of global consumer trends.

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Introducing PanelVoice

Uncover the people behind the trends with PanelVoice, our single source survey solution.

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Latest News

  • Numerator and Kantar Worldpanel are joining forces

    Numerator and Kantar Worldpanel are joining forces

    14/01/2025

    Numerator and Kantar Worldpanel combine to form new global consumer data company. Combined entity creates powerful new view of global consumer trends.

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  • Stress, universal barrier to physical and mental health

    Stress, universal barrier to physical and mental health

    24/10/2024
    Health Actives in Africa & Middle East represent 26% of consumers, below the global average of 31%.

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  • Global grocery bill exceeds $1,000 per household

    Global grocery bill exceeds $1,000 per household

    29/05/2024
    Brand Footprint report reveals: Coca-Cola is the world's most chosen brand for 12 consecutive years.

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  • Kantar introduces Uganda's first consumer panel

    Kantar introduces Uganda's first consumer panel

    23/05/2024

    Tracking households' FMCG purchase decisions and usage provides a unique, complete view of consumers

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  • Slowing inflation brings chances to grow in Morocco

    Slowing inflation brings chances to grow in Morocco

    15/05/2024

    The data for Q4 2023 shows an increase in FMCG volume consumption, providing reasons for optimism.

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  • Strategies for FMCG brands to thrive in Kenya

    Strategies for FMCG brands to thrive in Kenya

    02/04/2024
    Shoppers reduce consumption in all categories except homecare and more than half of brands decline.

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