Report: Malaysia Retailer Landscape 2025

Reduced shopping frequency has impacted Malaysia’s FMCG market for the past four years. Initially, this did not affect the number of channels shoppers visited: in fact they broadened their repertoires. This has now changed. 

First we saw shoppers switching their loyalty – and their spend – from one channel to another. Now they are visiting fewer channels and retailers, dropping those they least prefer as they streamline their choices. 

FMCG brands that can help retailers to maintain shopper loyalty will stand out, and make themselves indispensable. This demands a comprehensive understanding of the latest purchasing trends, and a well-crafted trade strategy.

Read our new report – Malaysia Retailer landscape 2025 – to learn about:

• Where Malaysians are deciding to shop – and how often
• The channels winning buyers from their rivals, and why
• The drivers of market expansion
• The role of brands in building channel loyalty.