Worldpanel by Numerator
Decoding shopper behavior to shape your brand future.
15/02/2025
Learn more about our latest findings in the FMCG market in the Philippines for Q4 2024.
10/02/2025
Philippines FMCG Outlook 2025
14/01/2025
Numerator and Kantar Worldpanel combine to form new global consumer data company. Combined entity creates powerful new view of global consumer trends.
15/11/2024
Learn more about our latest findings in the FMCG market in the Philippines for Q3 2024.
15/08/2024
Learn more about our latest findings in the FMCG market in the Philippines for Q2 2024.
11/07/2024
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Understand how the COVID19 impacted the overall FMCG spend in each market across Asia
20/06/2023 - The Market Monitor
?Filipinos are becoming more critical of their brand choices, especially this year, as their decisions are expected to be influenced largely by the level of inflation we will face. To cope with higher prices whilst purchasing what they need for their post-pandemic lifestyle, shoppers are leveraging a range of tactics, including changing their product mix,?
View article07/06/2023 - Malaya Business Insight
Kantar?s latest data about the fast moving consumer goods (FMCG) industry showed private labels, beauty products, pet care, sustainability are among trends shaping Filipinos? shopping behavior.
View article07/06/2023 - Metro News Central
Filipinos are coming out of the pandemic more value-conscious than ever, Kantar, the world?s leading marketing data and analytics company, reveals based on its latest data about the FMCG (Fast Moving Consumer Goods) industry.
View article11/05/2023 - CNN Philippines
The COVID-19 pandemic has changed the way the world works, and that includes shopping. But inflation is also affecting shopping habits as Filipinos dig deep into their pockets for their daily needs. Kantar Philippines' Managing Director Marie-Anne Lezoraine joins us to talk about this.
View article25/11/2022 - The Philippine Star
Filipino shoppers are becoming more discerning in their choices in fast moving consumer goods (FMCG) channels as they opt for brands and retailers offering the best value, according to the latest study by Kantar.
View article24/11/2022 - Yahoo! News
MORE Filipinos are turning to smaller proximity stores or sari-sari stores to buy basic goods as one of the ways to manage the impact of inflation on their daily budget.
View article23/11/2022 - Inquirer.net
More Filipino consumers are turning to smaller, neighborhood sari-sari stores instead of supermarkets when it comes to cheap, fast-selling consumer goods?such as coffee and noodles?amid rising prices, according to a study conducted by data and consulting company Kantar.
View article23/11/2022 - Business Mirror
DUE to inflationary issues, more Filipinos are turning to brands and retailers that offer value for money, convenience and product assortment when it comes to their fast moving consumer good (FMCG) needs, a top executive of Kantar said on Tuesday.
View article22/11/2022 - BusinessWorld
THE fast-moving consumer goods (FMCG) market has been marked by more selective purchasing behavior because of inflation, according to data and analytics firm Kantar.
View article02/11/2022 - Adobo Magazine
Based on the latest Brand Footprint report of the Worldpanel Division of Kantar, the list consisted of a mix of personal care, home care, and food and beverage products that Filipinos are choosing more and more for their households.
View article20/10/2022 - Dot Daily Dose
Based on the latest Brand Footprint report of the Worldpanel Division of Kantar, the list consisted of a mix of personal care, home care, and food and beverage products that Filipinos are choosing more and more for their households.
View article20/10/2022 - Ventures Cebu
A mix of personal care, home care, and food and beverage products made it to the list of the top 10 fastest growing consumer goods brands in the Philippines in 2021.