Report: Beyond the Bite: Thailand’s Snacking Landscape

How shifting routines, health priorities, and Gen Z lifestyles are reshaping the market.

The world of snacking in Thailand has been transformed. As consumers return to their pre-Covid routines, we've seen a revitalisation of the snacking category, with new trends and opportunities emerging.

Our new report, Beyond the Bite: Thailand’s Snacking Landscape, dives into these shifts, revealing how changing routines, health priorities, and Gen Z lifestyles are reshaping the market.

What you will find inside:

• Take-Home vs. Out-of-Home Consumption: Discover how snacking behaviours differ between these two channels and the tailored strategies needed to drive growth in each. We'll show you why promotions are a key driver for in-home purchases, while frequency is king for out of home consumption.
• The Rise of Health Conscious Snacking: Learn how consumers are balancing indulgence with wellbeing, and why healthier options like nuts are gaining momentum while categories such as potato crisps are stagnating.
• Spotlight on Gen Z: Find out why this influential generation is the engine of out of home snacking growth. We explore their adventurous tastes, response to marketing, and how to capture their attention with strategies like cartoon character collaborations and influencer campaigns.

Don't get left behind. Read the full report to understand the strategic levers you need to pull to succeed in this dynamic market.