Uncover the brands Thai shoppers choose most.

In 2024, Thai households re-evaluated what truly deserves a place in their baskets. Value went beyond price, it was about brands worth choosing: those that stayed relevant, delivered on their promises, and made everyday life easier. Our Brand Footprint Thailand 2025 report reveals the most chosen and top rising FMCG brands in Thailand, and the strategies behind their success from expanding presence across channels and categories to innovating for new needs and occasions. 

What you’ll discover inside

• Top 20 Most Chosen and Top Rising FMCG brands in Thailand
• Sector rankings across Food, Beverages, Dairy, Personal Care, and Home Care
• Winning brand stories that unpack how leaders grew their reach and relevance

We measure brand success using Consumer Reach Points (CRPs), our unique metric that captures how many households buy a brand and how often they do so in a year. Unlike sales value alone, CRPs reveal true consumer reach.