Event: Thailand Brand Footprint Awards 2025

Worldpanel by Numerator proudly announced the winners of the Thailand Brand Footprint Awards 2025.

As the first and only company to offer complete global coverage of consumer purchasing patterns and motivations, we measure success through Consumer Reach Points (CRPs), our unique metric that captures how many households buy a brand and how often they do so in a year. Unlike sales value alone, CRPs reveal the true extent of a brand’s ability to win the hearts and baskets of Thai consumers.

The awards recognise FMCG and retailer brands that have achieved exceptional consumer reach in Thailand, based on data covering more than 590 FMCG brands and 100 retail channels.

Most Chosen Brands (Highest CRPs)
Awarded to brands with the highest CRPs in their respective FMCG sectors.

• Mama – 165 million CRPs (Food)
• Nescafé – 147 million CRPs (Beverage)
• Hygiene – 113 million CRPs (Home Care)
• Colgate – 74 million CRPs (Personal Care)
• Dutch Mill – 147 million CRPs (Dairy)

Top Rising Brands (Fastest CRP Growth)
Awarded to brands with the largest year-on-year CRP increase within their sectors.

• CP – 63.6 million CRPs (+10.6 million) – Food
• Singha – 92.1 million CRPs (+18.3 million) – Beverage
• Hygiene – 113 million CRPs (+6.6 million) – Home Care
• Meiji – 64.9 million CRPs (+10.6 million) – Dairy

Outstanding Brands (Category Standouts)
Awarded to brands demonstrating exceptional growth in categories that play an important role in driving FMCG performance. Winners are selected based on notable CRP growth despite category maturity or competitive intensity.

• Deedo – 35.5 million CRPs (+3.5 million) – RTD Juice (revival of demand after prolonged decline)
• Punthai – 7.4 million CRPs (+4.3 million) – Made-to-Order Coffee (boosted by OOH consumption recovery)
• Srichand – 6.7 million CRPs (+4.1 million) – Facial Care (strong brand love in a highly competitive beauty market)
• Mizumi – 1 million CRPs (+0.5 million) – Body Care (steady gains in in a highly competitive beauty market)

Outstanding Retailer
Awarded to the retailer demonstrating the most significant CRP growth in the fastest-growing retail channel. This year’s recognition goes to the online retail, which continues to expand its FMCG value share. 

• TikTok – 18.7 million CRPs (+5.3 million) – Online Retailer

Congratulations to all our Brand Footprint Awards 2025 winners for excelling in consumer reach, innovation, and relevance in a competitive FMCG landscape. These results highlight how purposeful innovation, deep shopper understanding, and data-led strategies can drive sustainable brand growth, winning more shoppers, more often.