Event: Decode the Future

On 5 August 2025, Worldpanel by Numerator Thailand proudly hosted over 100 senior executives from Thailand’s leading FMCG brands and retailers at W Bangkok for our exclusive, invitation-only event: Decode the Future – Growth Rules Rewritten.

In today’s challenging market, where economic uncertainty and shifting consumer sentiment are reshaping shopper behaviour, this event explored how brands can move beyond traditional growth levers. Through expert-led sessions and engaging panel discussions, we showcased how data-driven strategies, behavioural insights, and purposeful innovation are redefining success in the FMCG landscape.

Key Highlights:

• Thailand’s FMCG & Retail Outlook: We delivered an insightful opening on the economic landscape and how policy, inflation, and debt are influencing consumer spend.
• Winning Growth Strategies: From 50:50 Game to Analytics solutions, We revealed how brands can move from intuition to action by leveraging behavioural data to drive meaningful impact.
• Decoding Brand Choices: We explored how Brand Footprint offers unmatched clarity into consumer decision-making and the real-world impact of brand penetration and frequency.
• C-suite Panel: The Secrets Behind Brand Success: Executives from I.P. One, Srichand, CPF, and TikTok Shop Thailand shared their strategic playbooks, from superior product delivery to redefining Thai brand identity and mastering omnichannel presence.

The event concluded with an engaging open-floor session, giving attendees a chance to connect directly with our shopper experts.

Worldpanel by Numerator is the first and only company to offer brands complete global coverage of consumer purchasing patterns and motivations. This event was designed to arm brands with practical knowledge to win more shoppers, more often, backed by the consumer data that matters most.

We extend our heartfelt thanks to all who attended and contributed to this milestone event. Stay tuned as we continue decoding what drives brand growth in today’s dynamic marketplace.